Here, you'll find a comprehensive overview of my coursework, reflecting my growth and expertise in the field of marketing and communications.
Undergraduate Course Work
BIS 1012
Intro to Business Information Systems; Application of computer hardware, software, data, analytics, and procedures to business processes. Covers the internet, emerging technologies, and personal and business analytical productivity packages
BL 2413
Legal Environment of Business; Environmental study of legal influences, concepts, institutions, emphasizing social forces shaping business law. Introduces business students to interrelationships of law and society, jurisprudence, and business
MA 1613
Business & Life Sciences Calculus I; Algebraic and some transcendental functions, solutions of systems of linear equations, limits, continuity, derivatives, applications
BQA 2113
Business Statistical Methods I; Methods of describing numerical data; probability in business decisions; random variables; sampling distributions; introduction to estimation and hypothesis testing; computer statistical packages applied
EC 2113
Principles of Macroeconomics; Free enterprise principles, policies, institutions; national income, employment, output, inflation, money, credit, business cycles, and government finances
ACC 2013
Principles of Financial Accounting; Financial accounting fundamentals including accounting cycles, accounting systems, cash flow, assets, liabilities, equity, and forms of business organizations
BIS 3233
Management Information Systems; A survey of the components, functions, and processes of Information Systems as they relate to managing modern organization for increased efficiency and competitiveness
BQA 3123
Business Statistical Methods II; Reviewing estimation and hypothesis testing; correlation and regression; chi-square tests; analysis of variance; non-parametric concepts; index numbers; time series analysis; computer statistical packages applied
EC 2123
Principles of Microeconomics; Introduction to microeconomics: emphasizes American industrial structure, demand and supply, pricing and output, income distribution, factor pricing, international trade
MKT 3323
International Logistics; A general survey of the key elements of supply chain management including purchasing, operations, and logistics
MKT 3013
Principles of Marketing; A general survey of the functions, processes, institutions and costs in distribution of goods and services from producers to users
ACC 2023
Principles of Managerial Accounting; Managerial accounting fundamentals including interpretation and use of management reports, cost behavior, cost accumulation, budgeting, financial statement analysis, responsibility organizations.
FIN 3123
Financial Management; Study of objectives, tools, methods, and problems of financial management; financial analysis, planning, control, sources/uses of funds, capital budgeting decisions and working capital
MGT 3113
Principles of Management; Management principles for large, small, entrepreneurial, and family businesses including planning, organizing, leading, and controlling
MGT 3213
Organizational Communications; Application of communication principles through preparation of effective documents and presentations. Includes study and application of team communication, multicultural communication, technology usage, and ethical considerations
MGT 3513
Introduction to Human Resource Management; Development of efficient programs for managing human resources in large, small, entrepreneurial, and family businesses. Emphasizes equal employment opportunity, performance evaluation, selection, placement, education, training, safety and health
Internet Marketing; Introduction to practical marketing use of Internet technologies, including basic principles, impact on business and society, and strategic implications
MKT 4413
Consumer Behavior; A study of the nature and dynamics of consumer markets, and the significance of these markets to marketing executives
Strategic Brand Management; This course explores the concepts of brands, brand equity, and strategic brand management, providing practical insights for building brands and enhancing profitability of existing brands
Social Media Marketing; Survey of the nature and use of social media in marketing
MKT 4533
Marketing Research; Study of modern marketing research techniques and their applications. Scope and purpose of marketing research: planning of surveys; collecting and analysis of data; preparation of reports
Live Case in Marketing; Immersive experience requiring the use of Marketing tools and methodological approaches to discover and solve problems with a business partner.
MGT 3813
Organizational Behavior; Study of behavioral theories used by managers to assist them in better understanding, anticipating, and influencing behavior in large, small, entrepreneurial, and family businesses
MGT 3823
Responsible Leadership; Study of leadership in large, small, entrepreneurial, and family businesses. Emphasizes the ethical challenges facing leaders and the impact of the behavior of leaders on followers, organizations, and organizational stakeholders
MGT 4613
Cross-Cultural Management; Study of managing in a multi-cultural environment. Focuses on global strategies, management approaches, and interactions of large, small, entrepreneurial, and family businesses
Entrepreneurship; An introduction to the processes involved in owning and managing a business. Includes the entrepreneurial activities normally associated with starting and operating a business
MGT 4563
Staffing in Organizations; Study of the staffing function in large, small, entrepreneurial, and family businesses, with emphasis on human resource planning, recruitment, and selection
BUS 4853
Strategic Management; Administrative process under conditions of uncertainty in large, small, entrepreneurial, and family businesses. Emphasis in integrating knowledge acquired in the functional areas of business administration in formulating administrative policies
MKT 4813
Marketing Management; Marketing from managerial viewpoints: critical analysis of functions of marketing opportunity assessment, marketing planning and programming, marketing leadership and organization, evaluating and adjusting marketing effort
MGT 4153
Management Seminar; Presents for analysis, discussion, and solution case-problems of actual situations met in day-to-day operation of large, small, entrepreneurial, and family businesses which require managerial action
Graduate Course Work
MARK 503
Marketing Strategy; Provides students with an understanding of the concepts, frameworks, theories, and analytical tools that underlie contemporary marketing practice. Will gain an appreciation for the critical role that marketing plays in creating, communicating, and delivering value for customers, and capturing value for the firm
MARK 538
Quantitative Marketing Insights; Provides students with the skills necessary to generate marketing insights using a cutting-edge quantitative research toolkit. Emphasis is placed on learning to identify the data and tools most appropriate for generating insights needed to develop, support and defend strategic recommendations.
MARK 599
Career Planning and Professional Development; Guides students through the process of setting career goals and developing strategies for achieving them. As part of this process, students are encouraged to reflect on their own strengths, values and interests to ensure that chosen career goals are conducive to a fulfilling work life.
