Live Case Course in Marketing - Terra Delyssa

In this course, our class consulted for a Tunisian-based olive oil company, Terra Delyssa. We supported the launch of two new products, an eco-friendly refill bag and a squeeze bottle. As a member of the B2C squeeze bottle team, I created over 15 mock social media posts, researched and recommended a strategic brand partnership, and assisted in developing a comprehensive social media posting schedule for both feed posts and stories.


Some of our class KPI's include:
- Worked on creating data driven strategies for two new products with B-to-B and B-to-C customers in mind
- Visited Tunisia during spring break to learn about the brand
- Analyzed and synthesized over 350 secondary sources
- Conducted a national survey of 600 olive oil consumers
- Performed a retail analysis of 40 different brick-and-mortar grocery retailers and 25 different e-commerce grocery retailers
- Completed 21 in-home ethnographic interviews and observations
- Conducted a social media analysis of over 127 influencers
- Presented their findings in an hour long presentation to our corporate partner
- Provided a 105 page supporting research document that outlined all of the data behind the strategic recommendations and provided example content.