Experience and Impact
May 2025 - May 2026
Department of Marketing, Quantitative Analysis, and Supply Chain Logistics
Lead Intern
I served as the Lead Intern for the MSU Department of Marketing, Quantitative Analysis, and Supply Chain Logistics. In this role, I managed the Student Engagement and Supply Chain Interns by overseeing tasks and ensuring the successful execution of departmental initiatives. I coordinated student volunteers from the American Marketing Association and Maroon & White Supply Chain to assist with various events. This position allowed me to serve as a liaison between the interns and the department's faculty, staff, and graduate assistants to maintain clear and effective communication. A large part of my role involved planning and executing the annual MKT + SCL Golf Tournament, where I was tasked with volunteer coordination, food and vendor logistics, sponsorship procurement, and promotional material creation. Additionally, I assisted in producing the department's semiannual newsletter for the MKT + SCL Advisory Board.
July 2025
National Outdoor Leadership School
East Africa Expedition
This four-week experiential learning program combined sustainability and corporate social responsibility education with hands-on leadership development. The first week was spent in virtual instruction where I learned from organizations including 1% for the Planet, NNormal, NOLS, National Retail Federation, and faculty from Auburn University about sustainability, corporate social responsibility, and how organizations can create meaningful environmental and social impact. The following three weeks took those concepts beyond the classroom as I traveled to Tanzania for a backpacking expedition with the National Outdoor Leadership School (NOLS). Throughout the expedition, I learned and applied NOLS principles including leadership, communication, decision-making, risk management, adaptability, and expedition behavior while navigating unfamiliar environments and working as part of a team. The experience challenged me to step outside of my comfort zone, become more resourceful, and approach challenges with greater confidence and flexibility. Combining classroom learning with real-world experience gave me a deeper understanding of sustainability and leadership while strengthening skills that I continue to apply in academic, professional, and team environments.
August 2025 - May 2026
Live Case in Marketing
Digital Marketing Activity Team
Presentation Team
Over the course of a year-long Live Case in Marketing, I worked as part of a consulting team for NNormal, an outdoor performance brand focused on sustainability, developing research-driven marketing strategies and creative content. I conducted seven ethnographic interviews with marketing executives, race directors, and athletes from brands including Altra, UltraSignup, and Salomon, and analyzed 30 social media brands across more than 1,500 posts and 300 pieces of secondary research to identify industry trends, consumer insights, and content opportunities. Using these findings, I helped develop an in-depth Marketing Activity Action Plan that included mock social media content, a virtual podcast concept featuring the first six episodes and promotional ideas, a six-episode YouTube docuseries with a promotional trailer, and a three-month content calendar with example content and a consistent posting strategy. I also developed a cost-value matrix to evaluate potential investments, created a three-phase 1-, 3-, and 5-year timeline to assess the feasibility of recommendations, and applied my videography skills to create promotional and recap content for NNormal's Fall 2025 trip to the XTERRA Appalachian Trail Festival and our visit to NNormal's headquarters in Spain. This experience allowed me to apply consumer research, marketing strategy, content creation, project planning, and visual storytelling to a real-world client challenge while collaborating with a team to develop actionable recommendations.
January 2025 - May 2025
Live Case in Marketing
Business-to-Consumer Squeeze Bottle Team
As part of a Live Case in Marketing, I consulted for Terra Delyssa, a Tunisian-based olive oil company, supporting the launch of two new products: an eco-friendly refill bag and a squeeze bottle. As a member of the B2C squeeze bottle team, I helped develop data-driven strategies informed by extensive consumer and market research, including analyzing more than 350 secondary sources, conducting a national survey of 600 olive oil consumers, completing retail analyses of 40 brick-and-mortar and 25 e-commerce grocery retailers, conducting 21 in-home ethnographic interviews and observations, and analyzing more than 127 social media influencers. I also traveled to Tunisia during spring break to gain firsthand insight into the brand, its products, and its market. Building on our research, I created more than 15 mock social media posts, researched and recommended a strategic brand partnership, and helped develop a comprehensive social media posting schedule covering both feed content and stories. Our team presented our findings and strategic recommendations in an hour-long presentation to our corporate partner and contributed to a 105-page supporting research document detailing the data behind our recommendations and example content. This experience strengthened my skills in consumer research, data-driven strategy, social media marketing, content creation, brand partnerships, and presenting insights to a real-world client.
August 2024 - May 2025
Department of Marketing, Quantitative Analysis, and Supply Chain Logistics
Events Intern
I served as the Events Intern for the MSU Department of Marketing, Quantitative Analysis, & Supply Chain Logistics, where I was responsible for planning and executing a variety of events for students, faculty, and board members. In this role, I served as the liaison between students and the MKT + SCL Advisory Board, ensuring effective communication and engagement. My duties included organizing board meetings, arranging venue bookings, catering, and coordinating volunteers. Additionally, I oversaw the planning of the MKT + SCL Annual Golf Tournament, handling everything from sponsorship procurement to team coordination and promotional material creation. I also oversaw volunteers from the American Marketing Association and Maroon & White Supply Chain Executive Boards, helping to ensure smooth event operations.
May 2023 - August 2024
Columbus Light & Water
Marketing and Communication Intern
In May 2023, I joined Columbus Light & Water as a Marketing & Communications Intern, acting as the sole marketing manager. I created visually appealing graphics for social media, contributing to over a 1000% increase in engagement, followers, and reach. I developed skills in photography, videography, and project management through various projects, including designing a marketing ad for Insight Magazine, leading a customer information update campaign, and creating the TikTok series "Behind the Meter." I also launched a customer satisfaction survey and a community bingo challenge. During a severe ice storm in January 2024, I assisted in crafting urgent and easy-to-read graphics to communicate our transition to TVA's Emergency Load Curtailment Program (ELCP). Additionally, I managed purchasing and artistry quotes for a company mural project, collaborating with local artists and handling quotes ranging from $25,000 to $40,000.
August 2022 - May 2023
MSU University Recreation
Social Media Marketing Team
In August 2022, I joined the Social Media Marketing Team at MSU's University Recreation, where I collaborated with a dedicated team to manage our social media presence, with a particular focus on Instagram and TikTok. My responsibilities included creating engaging content that resonated with the student community, promoting events, programs, and services offered by University Recreation. I also tracked social media metrics biweekly across all platforms, using Excel to input and analyze data. This experience allowed me to gain valuable insights into audience engagement strategies and the effectiveness of various content types, helping to refine our social media approach for better outreach and impact.
November 2021 - July 2022
Friendly City Books
Bookseller and Social Media Manager
In November 2021, I transitioned into a part-time bookseller at Friendly City Books, where I quickly became involved in marketing efforts to help the store recover after a car crashed into the storefront. My contributions included creating a TikTok account for the store, which has been a key platform for engaging with customers and promoting our unique offerings. Through consistent and creative content, I successfully grew the account to over 1,100 followers in just over a year. My role also involved utilizing various marketing tactics to attract new customers and build a loyal community around the store, leveraging both online and offline strategies to enhance the store's visibility and appeal.
May 2021 - November 2021
Friendly City Books
In May 2021, I began working as a Social Media Intern for Friendly City Books in Columbus, MS. In this role, I was responsible for crafting weekly social media posts that effectively represented the store's brand and voice, focusing on engaging content that resonated with our audience. My work involved not only promoting our books and events but also fostering a sense of community among our followers. I partnered with the Columbus-Lowndes Public Library for their Summer Reading Program, creating collaborative content and promotional materials that highlighted the program's events and encouraged participation. This partnership allowed me to gain valuable experience in cross-promotional marketing and community engagement, helping to strengthen the store's relationships with local organizations and the broader community.