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Live Case in Marketing - NNormal
Date
August 2025 - May 2026
Location
Mississippi State University
Location
Mallorca, Spain
Role
Member of the Digital Marketing Activity Team
This project details all of the content I created, as well as pictures and videos I took throughout the year-long Live Case in Marketing course consulting for NNormal
Marketing Activity Action Plan Group
Spring Presentation Team
- Conducted 7 ethnographic interviews with industry marketing execs, race directors, and athletes from brands like Altra, UltraSignup, and Salomon
- Analyzed 30 social media brands, reviewing over 1500 posts and over 300 pieces of secondary data
- Designed mock content honing in on core social media features gathered by qualitative survey
- Created virtual podcast with mockup of first 6 episodes, including social media promotions and topic ideas
- Devised a 6-episode YouTube docu-series following mocked-up athletes
- Created promotional materials including a mock trailer for the docu-series
- Provided an in-depth 3-month content calendar with example content and consistent posting schedule
- Presented an example cost-value matrix to showcase cost over time compared to value creation
- Showcased a three-phase timeline in 1-3-5 year increments to determine the feasibility of ideations
- Used videography skills to create a promotional video for the fall 2025 trip to XTERRA Appalachian Trail Festival and trip recap from visit to NNormal headquarters in Spain
