Strategy. Creativity. Results.
I believe great marketing starts with understanding people, telling meaningful stories, and creating connections that last.
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About Me
I am a Master of Science in Marketing candidate at the University of Tennessee, Knoxville. I graduated from Mississippi State University, Summa Cum Laude, with a Bachelor of Business Administration in Marketing and a concentration in Integrated Digital Marketing, as well as a Bachelor of Business Administration in Management. I enjoy creating content and experiences that connect with people. My involvement in the American Marketing Association, College of Business Ambassadors, and Undergraduate Women in Business allowed me to develop the leadership and teamwork skills I need to be successful in the workplace. I've gained hands-on experience in marketing through internships in the Public Power sector by serving as the Marketing & Communications Intern for Columbus Light & Water. I also served as the Lead Intern for the Mississippi State College of Business in the Department of Marketing, Quantitative Analysis, & Supply Chain Logistics. In these internships, I focused on developing consistent branding strategies, increasing customer engagement, and project and event coordination. I thrive in fast-paced environments that allow me to think creatively and strategically. I was chosen by the Marketing & Supply Chain Logistics Advisory Board as the 2025 Marketing Student of the Year. Throughout my portfolio, I hope to showcase my skills, experience, and dedication to making a difference.
Work Experience
August 2024 - May 2025
May 2023 - August 2024
August 2022 - May 2023
November 2021 - July 2022
May 2025 - May 2026
May 2021 - November 2021
I served as the Lead Intern for the MSU Department of Marketing, Quantitative Analysis, and Supply Chain Logistics. In this role, I managed the Student Engagement and Supply Chain Interns by overseeing tasks and ensuring the successful execution of departmental initiatives. I coordinated student volunteers from the American Marketing Association and Maroon & White Supply Chain to assist with various events. This position allowed me to serve as a liaison between the interns and the department's faculty, staff, and graduate assistants to maintain clear and effective communication. A large part of my role involved planning and executing the annual MKT + SCL Golf Tournament, where I was tasked with volunteer coordination, food and vendor logistics, sponsorship procurement, and promotional material creation. Additionally, I assisted in producing the department's semesterly newsletter for the MKT + SCL Advisory Board.
I served as the Events Intern for the MSU Department of Marketing, Quantitative Analysis, & Supply Chain Logistics, where I was responsible for planning and executing a variety of events for students, faculty, and board members. In this role, I served as the liaison between students and the MKT + SCL Advisory Board, ensuring effective communication and engagement. My duties included organizing board meetings, arranging venue bookings, catering, and coordinating volunteers. Additionally, I oversaw the planning of the MKT + SCL Annual Golf Tournament, handling everything from sponsorship procurement to team coordination and promotional material creation. I also oversaw volunteers from the American Marketing Association and Maroon & White Supply Chain Executive Boards, helping to ensure smooth event operations.
In May 2023, I joined Columbus Light & Water as a Marketing & Communications Intern, acting as the sole marketing manager. I created visually appealing graphics for social media, contributing to over a 1000% increase in engagement, followers, and reach. I developed skills in photography, videography, and project management through various projects, including designing a marketing ad for Insight Magazine, leading a customer information update campaign, and creating the TikTok series "Behind the Meter." I also launched a customer satisfaction survey and a community bingo challenge. During a severe ice storm in January 2024, I assisted in crafting urgent and easy-to-read graphics to communicate our transition to TVA's Emergency Load Curtailment Program (ELCP). Additionally, I managed purchasing and artistry quotes for a company mural project, collaborating with local artists and handling quotes ranging from $25,000 to $40,000.
In August 2022, I joined the Social Media Marketing Team at MSU's University Recreation, where I collaborated with a dedicated team to manage our social media presence, with a particular focus on Instagram and TikTok. My responsibilities included creating engaging content that resonated with the student community, promoting events, programs, and services offered by University Recreation. I also tracked social media metrics biweekly across all platforms, using Excel to input and analyze data. This experience allowed me to gain valuable insights into audience engagement strategies and the effectiveness of various content types, helping to refine our social media approach for better outreach and impact.
In November 2021, I transitioned into a part-time bookseller at Friendly City Books, where I quickly became involved in marketing efforts to help the store recover after a car crashed into the storefront. My contributions included creating a TikTok account for the store, which has been a key platform for engaging with customers and promoting our unique offerings. Through consistent and creative content, I successfully grew the account to over 1,100 followers in just over a year. My role also involved utilizing various marketing tactics to attract new customers and build a loyal community around the store, leveraging both online and offline strategies to enhance the store's visibility and appeal.
In May 2021, I began working as a Social Media Intern for Friendly City Books in Columbus, MS. In this role, I was responsible for crafting weekly social media posts that effectively represented the store's brand and voice, focusing on engaging content that resonated with our audience. My work involved not only promoting our books and events but also fostering a sense of community among our followers. I partnered with the Columbus-Lowndes Public Library for their Summer Reading Program, creating collaborative content and promotional materials that highlighted the program's events and encouraged participation. This partnership allowed me to gain valuable experience in cross-promotional marketing and community engagement, helping to strengthen the store's relationships with local organizations and the broader community.